Start your academy

Built for basketball

Run your basketball academy. Not your back office.

Game day runs on group texts and memory. Put skills sessions, scrimmages and camp days on one schedule. Coaches mark attendance, parents see the plan, and every skill report can wait for your OK.

Start your academySee how it works

Included in every paid plan. Coaches are always free.

The numbers behind basketball

A practice day, screen by screen

From the parent's checkout to the coach's phone

This is the real order things happen in PersonaCart. Each step names the person and the screen they use.

  1. Parent

    Buys the season. The child lands on the roster.

    A parent buys your season in your own store checkout. Their child is added to the team roster for you, so nobody copies names from a form into a spreadsheet.

    Illustration of the owner's team screen for a sample team, U12 Gold: a linked season product with the note that a child who is bought a season joins this team, the roster with players, parents, attendance and replies, and how each child joined, with the order number.

    Product illustration, sample data

  2. Parent

    Signs your waiver online

    The parent signs by typing their name. Every version of your waiver is kept, so you can see who signed which version.

    Illustration of a parent's phone signing a sample academy waiver for a child named Maya: the waiver text, a ticked box saying they are the parent or guardian and agree, their typed name as the signature, and a Sign waiver button.

    Product illustration, sample data

  3. Parent

    Fills in the safety record

    Health notes, photo consent, emergency contacts and the people allowed to pick the child up. The parent keeps it current from their own account.

    Illustration of a parent's phone editing a child's safety record: health and allergies the coach must know, an emergency contact, the people allowed to pick the child up, and the photo and video consent switch.

    Product illustration, sample data

  4. Coach

    Opens Today on a phone

    Coaches have their own login with four tabs: Today, Roster, Messages and Me. They see only their own groups, never your money or settings.

    Illustration of the coach's Today screen on a phone: a check-in button for the coach's own hours, the next session (U12 Gold, 4:00–5:30 PM, Court 2, 9 children, one medical alert) with Take attendance, the rest of today's sessions, and the Today, Roster, Messages and Me tabs.

    Product illustration, sample data

  5. Coach

    Marks attendance before the first drill

    The coach marks each child on the roster. A medical alert shows on the roster row, and the coach can see who may pick the child up. Coaches also check in and out, so their hours are recorded.

    Illustration of a coach marking attendance for U12 Gold on a phone: each child has a Here, Late or Excused button, one child shows a red medical alert for peanuts, one child's parent reported the absence ahead of time so it is already excused, and a Save attendance button.

    Product illustration, sample data

  6. Parent

    Reports an absence ahead of time

    The parent marks a planned absence from their account. It is already on the coach's roster, and an excused absence can earn a make-up credit.

    Illustration of a parent's phone planning a day away for a child: one practice ticked and marked excused, a note that a make-up credit will be added once the session passes, an optional reason, and a Tell the coach button.

    Product illustration, sample data

  7. Owner

    Fills the open spot from the waitlist

    When a class is full, families join its waitlist. When a spot opens, the next family gets a timed offer to take it.

    Illustration of the owner's waitlist screen: a spot offer lasts 24 hours and goes out by itself when a spot opens. In the sample class U10 Blue, the first child has an offer that ends in 18 hours, the next child is marked Next in line with an Offer this spot button.

    Product illustration, sample data

  8. Owner

    Approves feedback and sees the season

    Coaches send feedback and photos to parents. With approval on, nothing reaches a parent before your OK. Attendance, fees and seasons come together in your reports.

    Illustration of two owner screens. The Inbox To approve tab shows a coach's feedback post with a skill mark and a photo for a child, waiting for the owner to approve before the parent sees it. The Reports summary shows money in, kids signed up, how many showed up and families who owe a payment, for this month.

    Product illustration, sample data

Reminders and schedule changes can also go to parents by text, through your own Twilio account, once a parent opts in. Quiet hours apply and STOP is honoured. PersonaCart does not send marketing texts.

Who gets what

Use the parts your program needs

Academy is switched on in every store. Nobody has to use all of it.

  • A private trainer

    You usually run

    Small groups and one-to-one sessions

    What you will use most

    Bookable sessions, payment links, a small roster with attendance, skill levels and feedback for parents

    What you can ignore

    Teams, coach logins, waitlists

  • A camp operator

    You usually run

    Day camps and clinics with a fixed number of places

    What you will use most

    Camps with capacity and a waitlist, signed waivers, the safety record with allergies and pickups, free logins for your coaches

    What you can ignore

    Seasons, skill levels

  • A club or AAU director

    You usually run

    Several teams across a season

    What you will use most

    Teams and rosters, season fees, the coach Today screen, attendance, make-up credits, parent messages, roles and reports

    What you can ignore

    Nothing: this is the full setup

  • A school coach who runs camps

    You usually run

    Summer and holiday camps beside the school season

    What you will use most

    A camp page with capacity and waitlist, waivers, the safety record, payments through your own checkout, parent messages

    What you can ignore

    Teams and seasons, if the camp is your only program

Academy covers one location per academy today.

What it costs

Academy is in every paid plan

Prices and fees below come straight from our live plans. Families pay you through your own checkout. PersonaCart never bills parents.

Starter

$59/month

  • 2% platform fee on sales
  • Coaches: free, no seat used
  • No staff seats
  • Up to 50 active children

Pro

$149/month

  • 0.5% platform fee on sales
  • Coaches: free, no seat used
  • 4 staff seats
  • Up to 200 active children

Scale

$299/month

  • 0% platform fee on sales
  • Coaches: free, no seat used
  • 14 staff seats
  • No limit on children

91 things you get on every plan

See all 91
Selling
Unlimited products · Payment links · Memberships and subscriptions · +10
Storefront and editor
Your own website · Premium templates · Blog · +5
Academy and programs
Teams and classes with rosters · Sign-up fills the roster · A Today screen · +18
Bookings and payments
Unlimited bookings · Capacity and waitlists · Recurring classes · +11
Customers and email
Customer list and segments · Lead forms · Import your email lists · +6
Courses
Quizzes · Certificates · Drip lessons · +2
Pie and AI
Pie, your assistant · You stay in charge · AI page builder · +1
Data and privacy
Import from where you are now · Keep your members’ cards · More importers · +10
Support
Help center · Guided tours in the app · Help from our team · +1

Stripe's own card processing fee is added on every card payment.

See full pricing

Privacy and children's data

What we store about a child, and who can see it

Parents of young players ask this first. Here is the plain answer, without badges.

What is stored

  • Parent name, email and phone
  • Child name and date of birth
  • Health notes, photo consent, emergency contacts and authorised pickups
  • Attendance, skill levels and coach feedback
  • Signed waivers, with the version each parent signed
  • Orders and payments. Card details are handled by Stripe.

Who can see it

  • A parent: Only their own children.
  • A coach: Only the children in their own groups. Parent contact details only if you allow it. No payments, orders, billing or settings.
  • You and your admins: Everything in Academy.
  • A support seat: Customers and orders, but no Academy screens.

Export and delete

  • You can export your customer data at any time.
  • You can delete a customer's data.
  • Parents can export or delete their own account data themselves. Deletion has a grace period.

A data processing agreement and a list of sub-processors are coming in the next release.

Moving over

Leave the spreadsheet, TeamSnap or SportsEngine behind

Bring your families in with one file. You do not retype anyone.

  • From a spreadsheet or Google Sheet

    The families import takes one row per child: parent name, email and phone, plus the child's name, date of birth, allergies and notes. Brothers and sisters who share a parent email go under one family. Nobody is emailed during the import, and an import can be undone.

  • From TeamSnap, SportsEngine or another tool

    Export your families as a spreadsheet (CSV) from the tool you use now, then bring it in with the same families import. There is no direct connection to those tools.

  • Your store and courses

    Shopify, WooCommerce and Squarespace stores, and Thinkific or Kajabi courses, have their own importers.

Mailchimp audiences, Mindbody client lists, Wix products, Calendly event types and Linktree pages can be imported too.

How importing works

Six jobs your week needs done

In the order a season runs: schedule, attendance, coaches, levels, messages, money.

  1. Teams and the season

    Skills sessions, scrimmages and camp days on one schedule. Parents answer the RSVP, so you know who is on the court.

  2. Attendance and make-ups

    Mark the roster in seconds. A missed practice reported ahead can earn a make-up credit.

  3. Coach app

    Each coach sees only their own teams. A substitute covers one practice and never sees your money.

  4. Skill levels you can show

    Set levels for ball handling, shooting or defence. Coaches add notes and photos; with approval on, nothing reaches a parent before your OK.

  5. Parents' inbox

    A court change reaches every family in one message, with quiet hours. One login covers a brother and a sister.

  6. Payments

    Season and camp fees run through your own store checkout. The platform fee on sales applies, as on every plan.

Online store

Your basketball academy comes with a full online store

Every plan includes a complete online store beside the academy tools. Families pay fees through it, and you can sell more than fees.

  • Camp passes

    A camp week is a bookable product with its own page.

  • Skills-session packs

    Sell sessions in packs, or one at a time.

  • Jerseys and gear

    Apparel and gear, each with its own page.

  • Training-video courses

    Drills families can follow at home, at their own pace.

Discounts and referral come with Pro and Scale.

Everyone sees only their part

Roles and permissions are part of Academy, not an add-on. This is what each seat can do today. Head coach and assistants use the Coach role. You decide what each one sees.

Coach

Can

Their own groups: attendance, progress notes with photos and messages to parents. Parent contact details and other groups only if you allow it.

Cannot

Reach payments, orders, billing or settings.

Not included yet

What PersonaCart does not do today

So nobody signs up expecting it.

  • Tournaments, brackets and game scores
  • Film review and video breakdown
  • Marketing text messages
  • Background-check tracking for coaches
  • More than one location per academy
  • Two-way calendar sync (bookings send calendar invites)

Questions academy owners ask

Is this for a skills trainer or a full club?
Both. A trainer with a few small groups and a club with several teams use the same tools. The plans differ in how many active children you can have.
Can I run camps and tryouts?
Yes, as schedule entries. A camp week or a tryout sits on the schedule like any session, and families answer the RSVP from their own account.
What do parents see?
Only their own children: schedule, attendance, progress notes (held for your OK if you switch that on), messages and announcements. One login covers several children.
Can my coaches see my money?
No. The Coach role has no access to payments, orders, billing or settings. Your coaches are free: they never use a staff seat.
Does it come with an online store?
Yes. Every plan includes a complete online store beside the academy tools. Families pay fees through it, and you can sell products and gear, courses, memberships and subscriptions, and bookable sessions. Discounts and referral come with Pro and Scale.
Can I run more than one gym?
Not yet. Academy covers one location per academy today. Several locations are on our list.

Fill your camps. Keep your evenings.

Move one team over first. Your store, your academy and your parents' inbox come together. Coaches are always free.

Start your academy